We have worked with
+200 companies of different sizes across uae
Monthly Delivered
Market Intelligence
01
Keep a close eye on your key competitors
02
Know their current and possible next moves
03
Objective, accurate, and grounded results
04
200+ custom UAE market research, and industry reports delivered
How does
it work?
You tell us about your business and key competitors
1
We create the methodology and conduct the research
2
Receive a monthly market intelligence report
3
Intelligent organizations are built on top of market-aware decisions, these calculated steps aid the strategic resiliency and competitiveness of such organizations.
We know market research can be costly, that is why we have created a well-defined comprehensive solution for a continues market awareness, enabling top management to make an informed, reliable and grounded decisions.
Successful, sustainable and resilient organizations are the most adaptable, innovative and aware.
227
Market Research Projects in UAE
Our company has successfully conducted in-depth market research projects and competitive scans in UAE for over +200 clients, focusing on formative research and consumer behavior, utilizing both qualitative and quantitative methods. And able to attain data in various languages and from different cultural backgrounds.
Research subscription
tiers
Competitive Awareness
Reacting and taking action
Practical understanding of what your competitors are up to.
AED 2,500 per month
T&C apply
Competitive Deep-Dive
Strategic market understanding
Measuring market share changes of key competitors, and providing actionable recommendations.
AED 15,000 per month
T&C apply
Monthly Report
Content
Essential Scope
AED 18,500 + VAT
Market Research Analysis
✓ Secondary research, market sizing overview and growth potential
✓ Observational data collection, sample size between 4 to 6 brands
✗ Mystery shopping data collection, sample size between 4 to 6 brands, field visits when needed
✗ Catchment analysis for up to 4 neighborhoods (if needed)
✗ Mass Survey or focus groups, sample size dependent on project requirement (if needed)
✓ PESTEL Analysis
✓ Porter’s Five Forces
✓ Risk Analysis
✓ Competitive Analysis
✓ Service and Feature Analysis
✓ Price Analysis
✓ Grid & Positioning Analysis
Technical & Operational Analysis
⚠️ Technical info & requirements are fully provided by the client
✗ Reaching out to suppliers (1 estimation / quotation)
✓ Vendor dependencies
✓ Technology infrastructure (equipment & materials)
✓ Process Diagram
✓ Value Chain Analysis
✓ Business Model Canvas
✓ Location / Property
✓ Requirement
Organizational, Legal & Management Structure
✓ Staffing Plan & Talent
✓ Requirements
✓ Training and Development
✓ Organizational Chart
✓ Legal Entity Structure
✓ Licensing & Regulatory
✓ Framework
Go-to-market Strategy
✓ Marketing Strategy
✓ Market Segmentation
✓ Appeal Development
✓ Communications plan
✓ Competitors’ Advertising
✓ Retention strategy
✓ Partnerships strategy
✓ Marketing KPIs
Financial Feasibility Analysis
✓ Funding requirements & Use of Funds
✓ Key Assumptions (Revenue, cost, working capital and growth)
✓ Revenue & COGS Estimation
✓ Financial Summary
✓ Operational Expenditure
✓ Team Compensation Table
✓ Financial Performance Ratios
✓ Breakeven Analysis
✓ Payback Period Analysis
✓ Discounted Cash Flow Valuation
✓ Investment Metrics (ROI, IRR, NPV, ROCE)
✓ Income statement projections
✓ Cash flow projections
✓ Balance sheet projections
✓ Scenario & Sensitivity Analysis
Implementation Roadmap
✓ Execution Phases & Key Milestones
✓ Resource Allocation
Feasibility Conclusion
✓ Investment attractiveness
✓ Conditions for success
✓ Go / No-Go recommendation
Project Complexity, type and Scale
⚠️ Low complexity businesses like: Barber shop, cloud based restaurant, mall kiosk
Geographical Scope
⚠️ One location
Extended Scope
AED 27,500 + VAT
Market Research Analysis
✓ Secondary research, market sizing overview and growth potential
✓ Observational data collection, sample size between 4 to 6 brands
✓ Mystery shopping data collection, sample size between 4 to 6 brands, field visits when needed
✓ Catchment analysis for up to 4 neighborhoods (if needed)
✗ Mass Survey or focus groups, sample size dependent on project requirement (if needed)
✓ PESTEL Analysis
✓ Porter’s Five Forces
✓ Risk Analysis
✓ Competitive Analysis
✓ Service and Feature Analysis
✓ Price Analysis
✓ Grid & Positioning Analysis
Technical & Operational Analysis
⚠️ Technical info & requirements are guided by the client
✓ Reaching out to suppliers (1 estimation / quotation)
✓ Vendor dependencies
✓ Technology infrastructure (equipment & materials)
✓ Process Diagram
✓ Value Chain Analysis
✓ Business Model Canvas
✓ Location / Property
✓ Requirement
Organizational, Legal & Management Structure
✓ Staffing Plan & Talent
✓ Requirements
✓ Training and Development
✓ Organizational Chart
✓ Legal Entity Structure
✓ Licensing & Regulatory
✓ Framework
Go-to-market Strategy
✓ Marketing Strategy
✓ Market Segmentation
✓ Appeal Development
✓ Communications plan
✓ Competitors’ Advertising
✓ Retention strategy
✓ Partnerships strategy
✓ Marketing KPIs
Financial Feasibility Analysis
✓ Funding requirements & Use of Funds
✓ Key Assumptions (Revenue, cost, working capital and growth)
✓ Revenue & COGS Estimation
✓ Financial Summary
✓ Operational Expenditure
✓ Team Compensation Table
✓ Financial Performance Ratios
✓ Breakeven Analysis
✓ Payback Period Analysis
✓ Discounted Cash Flow Valuation
✓ Investment Metrics (ROI, IRR, NPV, ROCE)
✓ Income statement projections
✓ Cash flow projections
✓ Balance sheet projections
✓ Scenario & Sensitivity Analysis
Implementation Roadmap
✓ Execution Phases & Key Milestones
✓ Resource Allocation
Feasibility Conclusion
✓ Investment attractiveness
✓ Conditions for success
✓ Go / No-Go recommendation
Project Complexity, type and Scale
⚠️ Medium complexity businesses like: Gym, restaurant, dentistry clinic, pharmacy, tech startup
Geographical Scope
⚠️ Starting with one location with an expansion plan to up to 5 locations in 5 years (if needed)
Advanced Scope
Starting from AED 42500 + VAT
Market Research Analysis
✓ Secondary research, market sizing overview and growth potential
✓ Observational data collection, sample size between 4 to 6 brands
✓ Mystery shopping data collection, sample size between 4 to 6 brands, field visits when needed
✓ Catchment analysis for up to 4 neighborhoods (if needed)
✓ Mass Survey or focus groups, sample size dependent on project requirement (if needed)
✓ PESTEL Analysis
✓ Porter’s Five Forces
✓ Risk Analysis
✓ Competitive Analysis
✓ Service and Feature Analysis
✓ Price Analysis
✓ Grid & Positioning Analysis
Technical & Operational Analysis
⚠️ Technical requirements provided by 3rd party or a technical consultant
✓ Reaching out to suppliers (1 estimation / quotation)
✓ Vendor dependencies
✓ Technology infrastructure (equipment & materials)
✓ Process Diagram
✓ Value Chain Analysis
✓ Business Model Canvas
✓ Location / Property
✓ Requirement
Organizational, Legal & Management Structure
✓ Staffing Plan & Talent
✓ Requirements
✓ Training and Development
✓ Organizational Chart
✓ Legal Entity Structure
✓ Licensing & Regulatory
✓ Framework
Go-to-market Strategy
✓ Marketing Strategy
✓ Market Segmentation
✓ Appeal Development
✓ Communications plan
✓ Competitors’ Advertising
✓ Retention strategy
✓ Partnerships strategy
✓ Marketing KPIs
Financial Feasibility Analysis
✓ Funding requirements & Use of Funds
✓ Key Assumptions (Revenue, cost, working capital and growth)
✓ Revenue & COGS Estimation
✓ Financial Summary
✓ Operational Expenditure
✓ Team Compensation Table
✓ Financial Performance Ratios
✓ Breakeven Analysis
✓ Payback Period Analysis
✓ Discounted Cash Flow Valuation
✓ Investment Metrics (ROI, IRR, NPV, ROCE)
✓ Income statement projections
✓ Cash flow projections
✓ Balance sheet projections
✓ Scenario & Sensitivity Analysis
Implementation Roadmap
✓ Execution Phases & Key Milestones
✓ Resource Allocation
Feasibility Conclusion
✓ Investment attractiveness
✓ Conditions for success
✓ Go / No-Go recommendation
Project Complexity, type and Scale
⚠️ High complexity businesses like: Polyclinic, disruptive tech startup, residential or commercial development, financial services, manufacturing
Geographical Scope
⚠️ Starting with multiple locations with an expansion plan to multiple cities / countries (if needed)
Research Features | Competitive Awareness Subscription | Competitive Intelligence Subscription | Competitive Deep-Dive Subscription |
|---|---|---|---|
Competitors Content Updates | ✔️ | ✔️ | ✔️ |
Competitors Appeal Changes | ✔️ | ✔️ | ✔️ |
Competition Digital Promotional Activities | ✔️ | ✔️ | ✔️ |
Competition Media Listening | ✔️ | ✔️ | |
Local Market Trends and Developments | ✔️ | ✔️ | |
Global Industry Trends and Updates | ✔️ | ✔️ | |
Measuring Brand Positioning Changes | ✔️ | ✔️ | |
Auditing Brand Image and sentiment | ✔️ | ✔️ | |
Market Share Changes | ✔️ | ||
Prospect Disruption Avenues | ✔️ | ||
Evidence-based Strategy Consulting | ✔️ | ||
Competitors Pricing Changes | ✔️ | ✔️ | ✔️ |
Dedicated Customer Support | ✔️ | ✔️ | ✔️ |
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Up to date competitive market data
Meet The Team
Hasan Al Sharif, MSc
Senior Research Specialist - Marketing Analytics
Diversified knowledge in business ventures leading up to 5+ years of experience in the field of market research, analysis, and digital marketing practices.
In depth understanding of marketing operations, strategy and Analytics, conducted more than 60+ projects in GCC.
MSc in Marketing, BSc in Marketing Management
Specializing in Market Intelligence, Consumer Journey Analysis and Competitive Analysis
Sami Ismail, MSc
Founder - Marketing & Strategy Consulting
10+ years in digital marketing, marketing research and tech startups, having worked with high-profile marketing agencies and clients within GCC and MENA region.
Conducted 200+ marketing research and consulting projects in KSA, UAE, Syria, Qatar, Kuwait, Lebanon, Egypt, Bahrian, Oman, Canada, Germany, Netherlands and Sweden.
Manages a monthly marketing budget of $26,000, for tech, ecommerce and retail companies in GCC.
MSc in Marketing and a B.Sc. in Human Resources
Specializing in Marketing Analysis and Strategy, Business Planning and Digital Marketing Advisory
Murhaf Shamaly, MSc
Senior Research Specialist - Feasibility Studies
4+ years of experience in business planning, feasibility studies, marketing research and consulting for SMEs and large organizations, within the MENA region and GCC.
Conducted 30+ feasibility studies and consulting projects, covering industries like retail, ecommerce, fintech, agricultural and SaaS platforms and tech startups.
Some of the research projects I conducted had sample size of 6000+ people, using various data collection methods such as CATI, in depth interviews, focus groups and digital data collection.
MSc in Marketing and a B.Sc. in Management
Specializing in Feasibility Studies, Business Planning and Marketing Research
AbdElkareem Hmedan, PhD, SPHRi™
Senior Consultant - Management and Human Resources Strategies
+7 Years of experience in HR management and consulting for large companies, startups, and international organizations within the GCC.
Conducted more than 2500+ hours of HR Management, Soft Skills, and other customized training/coaching programs for high-profile companies in the MENA region and GCC.
Provided high profile clients with policy & procedure creation, headhunting, mass recruiting, changing management plans, establishing OKRs, developing customized pay structures, and developing a performance appraisal management systems.
Been rewarded as the “Change Maker” for one of the well-known startups in MENA.
Certified Senior Professional Human Resources (SPHRI), MSc in Human Resources Management, and PhD in HR Management.
Specializing in Human Resources Management and Consulting, Expert Capacity Development Advisory and Management Planning
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