Consultants

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Murhaf Shamaly, MSc
Senior Research Specialist - Feasibility Studies 

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4+ years of experience in business planning, feasibility studies, marketing research and consulting for SMEs and large organizations, within the MENA region and GCC. 


Conducted 30+ feasibility studies and consulting projects, covering industries like retail, ecommerce, fintech, agricultural and SaaS platforms and tech startups.
Some of the research projects I conducted had sample size of 6000+ people, using various data collection methods such as CATI, in depth interviews, focus groups and digital data collection.


MSc in Marketing and a B.Sc. in Management

Specializing in Feasibility Studies, Business Planning and Marketing Research

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AbdElkareem Hmedan, PhD, SPHRi™ 
Senior Consultant - Management and Human Resources Strategies

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+7 Years of experience in HR management and consulting for large companies, startups, and international organizations within the GCC.


Conducted more than 2500+ hours of HR Management, Soft Skills, and other customized training/coaching programs for high-profile companies in the MENA region and GCC.


Provided high profile clients with policy & procedure creation, headhunting, mass recruiting, changing management plans, establishing OKRs, developing customized pay structures, and developing a performance appraisal management systems.


Been rewarded as the “Change Maker” for one of the well-known startups in MENA.
Certified Senior Professional Human Resources (SPHRI), MSc in Human Resources Management, and PhD in HR Management.


Specializing in Human Resources Management and Consulting, Expert Capacity Development Advisory and Management Planning

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Sami Ismail, MSc
Founder - Marketing & Strategy Consulting

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10+ years in digital marketing, marketing research and tech startups, having worked with high-profile marketing agencies and clients within GCC and MENA region.
 

Conducted 140+ marketing research and consulting projects in KSA, UAE, Syria, Qatar, Kuwait, Lebanon, Egypt, Bahrian, Oman, Canada, Germany, Netherlands and Sweden.
 

Manages a monthly marketing budget of $26,000, for tech, ecommerce and retail companies in GCC.
 

MSc in Marketing and a B.Sc. in Human Resources

Specializing in Marketing Analysis and Strategy, Business Planning and Digital Marketing Advisory

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Hasan Al Sharif, MSc
Senior Research Specialist - Marketing Analytics
 

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Diversified knowledge in business ventures leading up to 5+ years of experience in the field of market research, analysis, and digital marketing practices.

In-depth understanding of marketing operations, strategy and Analytics, conducted more than 60+ projects in GCC. 

MSc in Marketing, BSc in Marketing Management 


Specializing in Market Intelligence, Consumer Journey Analysis and Competitive Analysis