Trusted by 260+ Businesses on Ventures Involving AED 9+ Billion in Capital Across UAE
ACCURATE & OBJECTIVE
Get an impartial and grounded understanding of the business opportunity
QUALITY EXECUTION
Your business strategy and profitability planning will be handled by our Award Winning Team
UAE
EXPERTISE
Written and prepared by a team with 12+ years of experience in the UAE

We have developed our approach for clients seeking a premium and bespoke investor-ready feasibility study, an in-depth understanding of what it takes to create the business, achieve a competitive market fit and have an ambitious yet practical strategy towards growth and profitability
Reality-Checked Feasibility Study
Our feasibility study and business plan reports are trusted by serious entrepreneurs and investors because of the way we evaluate the opportunity in the market, making sure the logic behind market attractiveness is evidence-based and achieving market fit is practical and realistic
Market Research Analysis
✓ Secondary research, market sizing overview and growth potential ✓ Primary research (Observational, Mystery shopping, Mass Surveys, field visits, or focus groups) ✓ Catchment analysis ✓ PESTEL Analysis ✓ Porter’s Five Forces ✓ Risk Analysis ✓ Competitive Analysis ✓ Service and Feature Analysis ✓ Price Analysis ✓ Grid & Positioning Analysis
Technical & Operational Analysis
✓ Reaching out to suppliers ✓ Vendor dependencies ✓ Technology infrastructure (equipment & materials) ✓ Process Diagram ✓ Value Chain Analysis ✓ Business Model Canvas ✓ Location / Property Requirement
Organizational, Legal & Management Structure
✓ Staffing Plan & Talent ✓ Requirements ✓ Training and Development ✓ Organizational Chart ✓ Legal Entity Structure ✓ Licensing & Regulatory Framework
Go-to-market Strategy
✓ Marketing Strategy ✓ Market Segmentation ✓ Appeal Development ✓ Communications plan ✓ Competitors’ Advertising ✓ Retention strategy ✓ Partnerships strategy ✓ Marketing KPIs
Financial Feasibility Analysis
✓ Funding requirements & Use of Funds ✓ Key Assumptions (Revenue, cost, working capital and growth) ✓ Revenue & COGS Estimation ✓ Financial Summary ✓ Operational Expenditure ✓ Team Compensation Table ✓ Financial Performance Ratios ✓ Breakeven Analysis ✓ Payback Period Analysis ✓ Discounted Cash Flow Valuation ✓ Investment Metrics (ROI, IRR, NPV, ROCE) ✓ Income statement projections ✓ Cash flow projections ✓ Balance sheet projections ✓ Scenario & Sensitivity Analysis
Implementation Roadmap
✓ Execution Phases & Key Milestones
✓ Resource Allocation
Feasibility Conclusion
✓ Investment attractiveness
✓ Conditions for success
✓ Go / No-Go recommendation
Good feasibility studies aren't only about the depth of the reasoning involved into the assumptions or recommendations, it's also about the ability to create an action-based blueprint and path towards creating the business, growing it and achieving profitability

Our Competitive Advantage
01
12+ years of experience within UAE and GCC markets.
03
260+ happy entrepreneurs and investors.
02
9+ billion dirhams in capital commitments by our clients.
04
Top-tier quality without the big-firm price tag.
Our Step-by-Step Process
Initial
Meeting
We meet to identify your business needs and requirements
Data
Collection
We collect all relevant data to the analysis
Analysis and Writing
Analysis of the data & building the model and feasibility study
Delivery and Results Meeting
Delivery of the report and meeting to discuss the results
Frequently Asked Questions
Your Consulting Team

Hasan Al Sharif, MSc
Research Manager - Marketing Analytics
Diversified knowledge in business ventures leading up to 5+ years of experience in the field of market research, analysis, and digital marketing practices.
In depth understanding of marketing operations, strategy and Analytics, conducted more than 60+ projects in GCC.
MSc in Marketing, BSc in Marketing Management
Specializing in Market Intelligence, Consumer Journey Analysis and Competitive Analysis

Sami Ismail, MSc
Founder - Marketing & Strategy Consulting
10+ years in digital marketing, marketing research and tech startups, having worked with high-profile marketing agencies and clients within GCC and MENA region.
Conducted 200+ marketing research and consulting projects in KSA, UAE, Syria, Qatar, Kuwait, Lebanon, Egypt, Bahrian, Oman, Canada, Germany, Netherlands and Sweden.
Manages a monthly marketing budget of $26,000, for tech, ecommerce and retail companies in GCC.
MSc in Marketing and a B.Sc. in Human Resources
Specializing in Marketing Analysis and Strategy, Business Planning and Digital Marketing Advisory

Murhaf Shamaly, MSc
Senior Research Specialist - Feasibility Studies
4+ years of experience in business planning, feasibility studies, marketing research and consulting for SMEs and large organizations, within the MENA region and GCC.
Conducted 30+ feasibility studies and consulting projects, covering industries like retail, ecommerce, fintech, agricultural and SaaS platforms and tech startups.
Some of the research projects I conducted had sample size of 6000+ people, using various data collection methods such as CATI, in depth interviews, focus groups and digital data collection.
MSc in Marketing and a B.Sc. in Management
Specializing in Feasibility Studies, Business Planning and Marketing Research

AbdElkareem Hmedan, PhD, SPHRi™
Senior Consultant - Management and Human Resources Strategies
+7 Years of experience in HR management and consulting for large companies, startups, and international organizations within the GCC.
Conducted more than 2500+ hours of HR Management, Soft Skills, and other customized training/coaching programs for high-profile companies in the MENA region and GCC.
Provided high profile clients with policy & procedure creation, headhunting, mass recruiting, changing management plans, establishing OKRs, developing customized pay structures, and developing a performance appraisal management systems.
Been rewarded as the “Change Maker” for one of the well-known startups in MENA.
Certified Senior Professional Human Resources (SPHRI), MSc in Human Resources Management, and PhD in HR Management.
Specializing in Human Resources Management and Consulting, Expert Capacity Development Advisory and Management Planning
Feasibility Study Cost Calculator
Fill in the information to learn how much would your feasibility study cost.
Our team will contact you within 24 hours for a discovery call.
During our initial consultation, we will refine our understanding of your project and requirement, then share initial feedback and recommendations.
Creating a clear roadmap ahead.
Personalized and context-specific steps.


