​Intelligently Designed Market Research ​​

It depends on the type of studied business, the needed consumer behavior insight and the target market dynamics. Each research project have its own methodology and challenges. We collect data using one or multiple of the following techniques: Computer assisted telephone interviews (CATI). Focus groups, at our office in Dubai or online (FGDs). Digital observational analysis. Field visits. Mass surveying (Digital or in person). In-depth interviews. Expert panels.

Our team of market research consultants come from specialized backgrounds in research methods and analytics, we structure and build ad hoc methodologies that specifically fit each project, insight, market and the practicality of obtaining that data. We have successfully delivered research projects with sample sizes exceeding 8000 respondents in nationwide scans, as well as small projects that only required two focus groups. We promise our clients to: Propose a research methodology that offers accurate results at the lowest costs possible. Not to exaggerate the required sample size in order to inflate the research cost, unlike many of our competitors.

Conducting frequent and periodic market research to observe market changes, trends and new competitive advantages of your direct competitors is a must for a sustainable business. Our company offer periodic intelligence reports to keep a close eye on the market and all relevant players.

Assessing the competitiveness scene for an untested and unvalidated market can be challenging, our consultants use a research method that validates the new business model based on its value proposition, we call this method "The pain points analysis" and we use it for all startups that aims to disrupt the market and compete using a brand new business model.